Sulfates are totally the high-fructose corn syrup of the beauty world.
Yup, it's true.
Picture the ad now:
Scene in a beautiful Hamptons cottage, two women in yoga clothes chatting over coffee while orange juice and muffins sit idly by, uneaten.
Woman 1 (owner of the house): So, do you want to shower before we head out to meet the guys for brunch?
Woman 2 (her guest): Well, sure. But I forgot my shampoo back in the city.
Woman 1: Oh, just use mine, I don't mind.
Woman 2 (conspiratorily) : But yours has sulfates in it.
Woman 1 (snottily): So?
Woman 2 (baffled): Well, you know what they say about sulfates!
Woman 1 (authoritatively): What? That it's a kind of detergent and it gets my hair clean?
Woman 2 (broken): Ok, ok... I guess I'll take that shower then!
Awkward frenemy laughter ensues.
I think I have a future on Mad Men.
Seriously though, there has been a lot of talk on the interwebs and in magazines about the dangers of sulfates, but not a lot of people know what they are or what the alternatives are.
Well, the Beauty Brains does.
I, myself am hopelessly devoted to Pantene Pro-V, event though it is similarly maligned on the internet. But, in the interest of being "trendy" and "natural," I gave L'Oreal's EverPure shampoo and conditioner a whirl.
It smells just like the Aveda Rosemary Mint products and lathers up nicely. The main difference was that my hair felt heavier throughout the day. Almost like day-after washing hair. The smell lingers, which is nice, but I couldn't get past the heavy hair.
So, if you are really concerned about sulfates, or just love the Aveda smell without the trip to the salon, check out L'Oreal's EverPure line.
If not, just try to make your friends feel dumb by stumping them with the lines above.