British Invasion

(right, because no one has ever used that title for a blog entry before)

Anyhoo, in the further SoHo-mall-ification of DC, today's DailyCandy alerted me to the opening of a new store in Georgetown!

While this is not really news in DC, where a scoop must involve someone having sex on the Capitol stairs, someone going to jail, or where the First Lady gets her hair cut, it's pretty exciting to me!

So, the new store is British chain Reiss, which is not as good as Topshop, you know, I'll take what I can get.

Having visited the branch in New York, I can tell you that Reiss is a positive addition to the Capitol City. The clothes are sophisticated and sleek. Appropriate for work, but they also incorporate a selective number of seasonal trends. The clothes aren't easily identifiable and lend themselves well to easy integration with existing wardrobe, so you won't have that moment where both you and a co-worker walk into the office wearing the window display from Ann Taylor Loft.

It's sort of like Ann Taylor meets Club Monaco for a tryst and they have love child who ends up growing up raised by Zara, going to Harvard and becomes the CEO of a Fortune 500 company.

Georgetown is a very incestuous place for clothes.

The merch is also priced low enough for a staffer (more for an LA than a staff assistant though...) but not so cheap that you know you will have that day where your clothes fall apart on the Metro.

I know where I'll be this weekend putting together my fall wardrobe...