Well, it's really three fold:
1. I rarely use it. Mostly because I'm just plain lazy.
2. I get off on the idea of being able to be frugal and multipurpose my eyeshadows.
3. Ummm, because pound for pound, I'm not using as much of it as I do, say, foundation.
It's all a numbers game.
However, I do enjoy a good liner just as much as the next gal. I love my Bobbi Brown Gel Liner because it stays on for about three days, therefore allievating aforementioned concern number 1. I also like amping it up for a Saturday night by breaking out my teal eyeliner, prompting many a man to ask, while squinting at my face, "Is that like, green? On your eyelids? Are you feeling ok?"
So let's just say I'm not going to plunk down the big bucks for that reaction.
So, one solution I've found particularly useful are the Brightening Eye Liners from e.l.f. Cosmetics. They go on smoothly, come with their own sharpener and come in a variety of wearable shades.
And they cost one smackaroo.
You can't even get a lead coated toy for that price.
I'm particularly enamored with the Plum shade for fall (I am so planning on rocking an all purple wardrobe this season. It'll be like Prince is testifying on the Hill everyday.) and the technique of lining the underside of the lash line is pure genius.
Other faves include Coffee and Midnight.
What else are you doing with that dollar? Except waiting for the light to go on at Millie and Al's?
Yes, I have a sick obsession with a bar where you can buy dollar Jello shots. Don't ask why, because I really don't know.
photo courtesy of eyeslipsface.com