I simply don't get it.
And by "it" I am referring of course to "smart makeup" or makeup which adapts to your unique skin tone and changes to match it perfectly. All the magazines and Sephora stores have been hyping one product in particular. That's right Smashbox's O-Glow, I'm talking about you.
Now, let me be frank here. I am a HUGE sucker for all things new, cool, in nice packaging, etc. But this really smacks of the Emperor's new clothes.
The Sephora web page touts "the first intuitive blush, this clear gel reacts with your personal skin chemistry to turn cheeks the exact color you blush, naturally in just seconds! O-GLOW works on every skin tone, from the lightest to the darkest, to give everyone a naturally gorgeous glow. "
It's intuitive. Like a pyschic. Or a mood ring. Or maybe a clear fuschia blush gel???
But you don't have to take my word for it. Check out personal experiences from The Beauty Addict and The Non Blonde.
Also, I'm skeptical of anything with goji berries. I once saw a Law & Order: Criminal Intent where a serial killer ate them for energy. I'm just saying.
Oh, and Almay Smart Shade? This post applies to you too. You are totally on notice.