In my line of work, we try to think of ways to make people do things that they wouldn't ordinarily do without being forced.
Yeah, I work in the wonderful world of government policy.
Most of the time, that boils down to somehow rewarding people for good behavior.
Read: paying them.
Sneaky. But effective.
Which I why I totally respect Kiehl's for their new "Recycle and be Rewarded" program.
Here's the deal:
You bring back your Kiehl's recyclable empties and they stamp your card. The more you bring back, the more rewards you reap!
3 empties gets you one of their famous Lip Balm #1.
5 empties gets you a 2.5 oz travel collection product (perfect for styming TSA or for gym-goers)
10 empties gets you a full-sized product worth up to $25 and a new card.
Since I am a devotee of many, many Kiehl's products, I plan on getting some free stuff! I used to just include my packaging in the recycling in my house, but I think it's worth the trip to take them back to the store.
Color me incentivized.
(yup, it's a term of art)