Wednesday, November 26, 2008

Incentivize

In my line of work, we try to think of ways to make people do things that they wouldn't ordinarily do without being forced.

Yeah, I work in the wonderful world of government policy.

Most of the time, that boils down to somehow rewarding people for good behavior.

Read: paying them.

Sneaky. But effective.

Which I why I totally respect Kiehl's for their new "Recycle and be Rewarded" program.

Here's the deal:

You bring back your Kiehl's recyclable empties and they stamp your card. The more you bring back, the more rewards you reap!

3 empties gets you one of their famous Lip Balm #1.

5 empties gets you a 2.5 oz travel collection product (perfect for styming TSA or for gym-goers)

10 empties gets you a full-sized product worth up to $25 and a new card.

Since I am a devotee of many, many Kiehl's products, I plan on getting some free stuff! I used to just include my packaging in the recycling in my house, but I think it's worth the trip to take them back to the store.

Color me incentivized.

(yup, it's a term of art)

9 comments:

marisol said...

Sort of like MAC's Back2mac program. Sad that it takes a lippie for us to recycle.

The Cape House said...

Hi CapHill Barbie, I have a fashion q about what interns should wear in a political office. I interned in DC one summer, and read a few Roll Call articles about the "skinterns" and their um...somewhat inappropriate dress. I'm now interning in a district office and wondering how formal or professional I need to be. I've seen some people in the office wearing khakis for a dressy casual look. I've always been a little more dressy...is there a difference in intern dress code versus what staff should wear? And any suggestions? I always feel like I'm rotating through the same few outfits and everyone must get tired of seeing me in the same thing!

Anonymous said...

If only I still used Kiehl's...

Unknown said...

Hi,

Stumbled on your blog and found it great! I am really interested in sponsoring it with a short text link ad.

Let me know if you might be interested. You can reach me at ayepez522@gmail.com

Thanks,
Andy

the fake purse ninja said...

I heart Kiehl's.

Siladitya said...

I hearted Kiehl's.
BPO work from home

Anonymous said...

Are you going to come back? I'm missing your posts! :)

Liz Lizo said...

omg this is great I already have 2 empty bottles, I always wondered why I never chucked them...

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