Breaking news report!
We interrupt your regularly scheduled goofing off and internet surfing through the final sale items on JCrew.com to bring you some late breaking beauty news.
As recently as, well, like 20 minutes ago, the FDA approved a new sunscreen product which has been shown to be effective in blocking UVA rays, exposure to which is linked to some cancers. Until now, sunscreens containing the active ingredient Mexoryl (or ecamsule, as it will be called in the U.S.) have only been available in Europe and Canada.
Now, beauty junkies may know this product as the famous LaRoche-Posay Anthelios XL Lait SPF 60 which was featured in InStyle's Best Beauty Buys 2005 and recommended by every dematologist worth their salty publicist. It was coveted and brought back from St. Tropez in bulk or purchased at a ghastly price from Zitomer in New York because it was contraband here!
The reason? FDA regulates sunscreens as drugs, not a cosmetics, which means their safety and efficacy must be proven before the product can be marketed. See 21 CFR part 352. Until today, Mexoryl's safety and efficacy had not been proven. Hence the ban, and the reason why Customs would take away your sunscreen and treat you like you had been bringing in Roofies from Mexico if they caught you. (This is really not actually true, but it was illegal to sell here)
But the reign of sunscreen terror is over! The new product will be called Anthelios SX and will be distributed by LaRoche-Posay. Also, the actual SPF is 15, not 60; due to FDA regulations which set the standards for determining the sun protection factor of a product.
For more information on this see the official FDA press release.
And don't feel bad for Zitomer losing business in their $46 sunscreen. They still carry the illicit $32 Elnett hairspray in case you feel like being a rebel with your beauty...